Market Movers | Client Acquisition, Webinars & SEO for Law Firms
Performance Marketing

We make money, by making you money

Small firm, big results. You bring your offer — we design, build, and run the system that sells it. A partner on your side of the table, not another vendor billing for activity.

The machineRunning
  1. Analyze Offer and Angle
    Who is actually in market, and why
    01
  2. Get Your Offer Seen, Create Funnel
    Cold email, ads and content that earn a reply
    02
  3. Qualification
    Our team vets every lead before it reaches your calendar
    03
  4. Booked call
    Calendar filled with the right conversations
    04
  5. Closed and documented
    The play that worked becomes a repeatable SOP
    05
Systems. Built end-to-end, measured at every stage, and fully documented. Everything we build is scalable; we can double down when results are proven

Trusted by

Ethos
In their words

Do not take our word for it.

Al RothsteinElder Law College
Suehiko OnoPartner, Cogent Law
Chris Van DyckPartner, Cogent Law
Client result · $2M pipeline

Jessica is a true growth partner. In just six months, she built a client acquisition system that generated more leads than we had ever secured on our own. She understands our industry, anticipates our needs, and consistently delivers results that directly impact our bottom line. Her AI-driven outreach has also created opportunities without relying on word of mouth. She’s professional, responsive, and a pleasure to work with. I couldn’t recommend her more highly.

Tom Goldstein
Tom GoldsteinFounder & Managing Partner, Cogent Law
Client result · 10× lead production

I’ve worked with Jessica and Market Movers now for about one year, and she has increased lead production 10-fold. She answers the phone when you call, she’s professional, and helps me with deals in the large six-seven figures. She’s a major asset, we are lucky to have her on the team.

Joshua Radbod
Joshua RadbodPartner, Cogent Law · Co-Founder & CEO, CBC Summit · Founder, PBC Conference
Client result · Results in two months

Two months into working with Jessica and Market Movers, things are already looking up. I did not expect to see results as quickly as they have come. Jessica has impressed me with her proactive thinking, her diligence and her communication. I recommend Market Movers.

Scott Solkoff
Scott SolkoffAttorney & Owner, Solkoff Legal, PA
How it works

Two engines. One pipeline.

Webinars reach people who don’t know you yet. SEO captures the ones already searching for you. Each feeds the other, and both fill the same pipeline.

For firms who have been here before

You have paid for marketing before. Here is what was missing.

Most firms that call us are not starting from zero. They are starting from disappointed. The work was real, the invoices were real, and the pipeline never changed.

What you got last time
  • A dashboard full of impressions and no booked calls
  • Mass cold emails that went out and turned into nothing
  • Sales calls with leads who were never qualified
  • A strategy deck, an invoice, then silence — no measurement, no adapting
  • Six freelancers who never spoke to each other
  • A vendor waiting for you to tell them what to do
What you get with Market Movers
  • A pipeline number we are held to every month
  • Targeted outreach built to earn replies, not volume
  • Every lead vetted before it reaches your calendar
  • Every stage measured, and the plan adapts to what the data shows
  • One accountable team — and you own everything we build
  • A partner who argues with your assumptions
Small firm. Big results. Partner, not vendor.

We are deliberately small. That means the people who scope your system are the people who build it, and you are never handed to a junior account manager three weeks in.

It also means we take fewer clients and go deeper. We sit inside your numbers, argue with your assumptions, and stay accountable to pipeline — not to impressions.

Everything we build is documented and yours to keep — the automations, the sequences, the tooling and the data all live in your accounts, not behind our login.

What we do

The whole machine. Under one roof.

Two flagship engagements that feed each other, eight supporting capabilities, one accountable team. Use all of it or the pieces you are missing.

Done-for-you webinars. All you have to do is show up.

You are the expert on camera. We are everything behind it — topic and positioning, landing page, registration campaign, reminder sequences, slide design, live production, follow-up sequences and booked calls on your calendar afterward. You walk in, present, and walk out to a full pipeline.

  1. 01Topic and positioning built from what your market actually asks
  2. 02Landing page, registration funnel and tracking
  3. 03Paid and organic campaign to fill the room
  4. 04Reminder sequences that hold attendance
  5. 05Slide design and live production on the day
  6. 06Follow-up sequences and booked calls afterward
  1. Ad
  2. Registration
  3. Webinar
  4. Qualified lead
  5. Consultation
  6. Client
When someone asks ChatGPT for the best firm near them — is it you?

Full-service SEO. Technical, on-page, off-page and AI search.

We don’t just track rankings. We build and own the entire search engine — from the technical foundation and content to authority and AI visibility. So whether your clients search on Google or ask ChatGPT who to hire, your firm is positioned to be the answer. One team. One strategy. One measurable pipeline.

Own every surface they search

Google, Maps and AI answers — one strategy, so your firm is the name that comes up wherever the question is asked.

  1. Search
  2. Click
  3. Lead
01
Technical SEO
Crawl, index coverage, site speed, schema and the architecture fixes that unblock everything else.
02
On-page SEO
Keyword and intent mapping, page structure, internal linking and content built to rank and convert.
03
Off-page & authority
Digital PR, earned links, partner placements and the citation profile that makes rankings hold.
04
AI search
Getting your firm cited by ChatGPT, Claude, Perplexity and AI Overviews — where your clients now ask first.
→ The two engines work synergistically
Your webinars are the off-page authority engine.

Off-page is where most SEO stalls, because real authority cannot be bought credibly. The webinar engine solves it as a byproduct: every session becomes a citable recording and resource page, every co-host and guest expert has a reason to link back and promote to their own list, and every registration page earns mentions from partners and industry newsletters. The room you fill this month is the domain authority that ranks you — and gets you cited by AI search — six months from now.

Everything else we build
01
AI & Automation
AI agents, automations, integrations and custom internal tools.
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02
Client Acquisition
End-to-end acquisition and outreach systems built to book calls.
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03
Content Creation
Social, blog and newsletter content that carries your point of view.
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04
Outreach Campaigns
Cold email, paid advertising and multichannel campaign management.
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05
Process Optimization
SOP creation and process design that survives your next ten hires.
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06
Talent Solutions
Recruiting and training fractional talent to run the machine.
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07
Website & Conversion
High-converting sites, landing pages and conversion rate optimization.
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08
SaaS Development
Product, app and custom tool development when off-the-shelf will not do.
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Case studies

Proof, not promises.

Cogent LawLaw firm · U.S.
$2M

From referrals only to a $2M sales pipeline

Outreach, webinars, content and SEO working as one system took the firm from referral-dependent to a 10× increase in lead production, a $2M pipeline and top Google rankings in its core practice areas.

Read the case study →
CyberVault SchoolEducation · Tech
10,000+

From low visibility to 10,000+ opportunities

Content without the camera, full sales funnels, paid ads and live events took the school to a $1M+ enrollment pipeline and 100K+ people reached.

Read the case study →
Elder Law CollegeEducation · Elder law
$100K+

$4,920 in ads, $100,510 in enrollments

Meta ads, webinar funnels and a live client dashboard: 605 registrations, 278 live attendees and 19 enrollments in one quarter, a 20× return on ad spend.

Read the case study →
Solkoff LegalLaw firm · Elder law
4.5×

$6,725 in ads, $30,500 in signed fees

Local Meta ads, seven webinars and tracked follow-up: 27 discovery calls and 6 new clients in six months, every one from the webinar funnel.

Read the case study →
Where the work happens

Built remote. Deployed nationwide.

We are not your local agency, and that is the point. The system runs the same whether your firm is in Miami or Seattle — and we work in your time zone, not ours.

Jessica Caldwell, founder of Market Movers
A note from our founder

Market Movers exists because most professional service firms are excellent at the work and stuck marketing themselves by hand. Referrals, feast or famine, founder-led everything.

We built this company to replace that with a system — and to be small enough that the people you meet are the people who build it. That is the part most firms have never actually had.

Jessica Caldwell
Founder, Market Movers
The team
Guilherme Morais
Guilherme MoraisMarketing Director

Over a decade running paid ads across search, social, and display. Guilherme sets the strategy behind every campaign we run and makes sure each dollar is working toward pipeline, not just clicks.

Raphael Diniz
Raphael DinizBusiness Development Specialist

Raphael opens the doors. He builds relationships with the firms we work with, finds where growth is being left on the table, and makes sure every partnership starts with a clear plan and the right people in the room.

Marcos Oliveira
Marcos OliveiraLead IT & Automation Specialist

Marcos builds the machinery behind the marketing. He designs the automations, integrations, and systems that route leads, trigger follow-up, and keep data clean — all set up inside your own accounts, so what he builds stays yours.

Carlos Gabriel Sulzbach
Carlos Gabriel SulzbachSocial Media Strategist

Carlos turns expertise into attention. He shapes the content, voice, and posting rhythm that keep our clients visible to the right audience — and makes sure every post has a job to do, from building trust to starting conversations.

Maria Leticia Cursino
Maria Leticia CursinoClient Success Specialist

Maria is your constant point of contact. She keeps every engagement on track, turns results into clear updates, and makes sure nothing slips between the plan and the work — so you always know what is happening and why.

Paulo Farias
Paulo FariasCreative Designer & Video Editor

Paulo gives every campaign its look. From ad creative and social graphics to webinar promos and short-form video, Paulo designs and edits the visuals that stop the scroll — and keeps them on-brand on every channel, so your expertise looks as sharp as it is.

FAQ

The questions burned firms ask first.

Straight answers on ownership, timelines, and what happens if it does not work.

Because the deliverable is a system you own, not a monthly report. We scope against a pipeline number, document everything as we build, and keep a senior operator inside your numbers every week. You keep everything we build for you.

Ready to move your market?

Bring the problem. Leave with the beginning of a solution. No fluff, no ninety-slide deck, no junior account manager.